Hello, I am Barbara.

Communications Consultant

and more.

As an integrated global communications professional with roots in traditional public relations, I bring extensive expertise in brand and strategy development as well as digital marketing and copywriting. My focus is on developing customized content to successfully drive your business forward.

The art of good communication lies in conveying even complex content in a concise & understandable way, without losing substance.

At a time when Artificial Intelligence (AI) is permeating more and more areas of our lives, the question arises:

Why is public relations (PR) still essential despite advancing technology?

It preserves the human aspect in communication and strengthens authenticity. While AI technologies can assist in data analysis and automation, human creativity and empathy is irreplaceable in developing impactful stories that connect emotionally with the target audience. PR also ensures that complex information is communicated in an understandable way and critical situations are handled with human sensitivity and a strategic approach, contributing to a company's credibility and reputation.

In the course of my career, I've had the pleasure of working with some of the biggest companies and exciting start-ups, engaging in a diverse range of B2C and B2B campaigns and projects. My particular interest lies in the fields of technology & the digital economy.

My field of work also includes corporate public relations, where I help companies communicate their messages to their stakeholders in a targeted manner and strengthen their brand reputation.

In addition, I am passionate about supporting cultural professionals. My expertise in cultural & non-profit PR rounds out my broad profile.

My values

Professionalism

With my expertise based on over 15 years of experience, I offer a targeted and professional approach that builds on in-depth industry knowledge to best realize your communication goals.

Target orientation

I develop customized PR strategies that are closely linked to your business goals and have a clear focus on measurable results.

Adaptability

With my agile way of working, I adapt to changing requirements and trends to keep your projects and campaigns up-to-date and effective.

Commitment

My innovative approaches and my engagement help make your messages memorable and your brand stand out in a positive way.

Bullsh#@! free zone

My strength lies in focusing on the essentials: Reliability, speed and clear communication without ski-skiing. The art of good communication lies in conveying even complex content in a concise and understandable way without losing substance.

My
services

As a freelancer, I bring not only extensive know-how but also maximum flexibility to your team. I support companies and agencies in large and small projects and stand by your side to achieve your communication goals.

- Develop and implement a comprehensive brand strategy to strengthen brand image and positioning.
- Competitive analysis to identify competitor strengths and weaknesses.
- Develop core messages and uniform communication guidelines to ensure consistent brand communication.
- Define brand values and culture to communicate corporate philosophy.
- Create guidelines for employees and partners to ensure that the brand is represented consistently and authentically in all areas.
- Development and implementation of communication strategies, PR campaigns and tactics.
- Crisis communication and reputation management.
  And much more - feel free to contact me if you already have concrete ideas or wishes.
- Development and implementation of PR strategies and campaigns
- Crisis communication and reputation management
- Maintain media relations and establish contacts with journalists
- Creation of press releases and editorial content
- Writing guest articles and expert commentaries
- Measurement and evaluation of PR success and effectiveness
- Social media management and content distribution
- Support in the organization of events and functions
- Influencer Relations and Collaborations
- Identification and exploitation of PR opportunities
- Collaboration in internal communication
  And much more, feel free to contact me if you already have specific ideas or wishes.
Copywriting is the art of writing compelling and engaging copy, coupled with the development of relevant storytelling elements. Typical formats are:
- Whitepaper
- Case Studies
- Press releases
- Advertorials
- Interviews & Portraits
- Pitches
- Keynotes
- LinkedIn posts
- Blog posts
- Professional article
- Storyboards for social media
- Customer magazines
- Websites
- ...
- Interview Simulations: Hands-on training for handling media interviews, including various formats.
- Developing messages: Craft clear and concise messages to effectively convey desired information and ensure consistent communication.
- Body Language and Voice: Raising awareness of the importance of body language, gestures, and voice in demonstrating a positive and confident presence in front of the camera or in an interview.
- Storytelling: hands-on training to tell stories in a compelling and engaging way to capture the attention of your target audience.
- Dealing with difficult questions: Preparation for dealing with difficult questions and critical situations during an interview.
- Target group analysis: Sensitization to the needs and expectations of the target group in order to adapt the communication in a targeted manner.
- Authenticity: Training to appear authentic in public and to present one's own personality in a positive way.

Click on the headings to learn more.

Contact

What to expect:

More than 15 years of experience in brand development, communication & public relations.

Expertise in Technology & Digital Business.

Specializing in agile brands from Asia.

A bit of adulation has to be at this point, as you certainly want to know which projects and clients I have already had the pleasure of successfully managing. My references are an expression of my excellent work and the trust placed in me by clients, partners and journalists. When you work with me, you can be sure that you will benefit from my expertise and commitment to achieve your goals.